MyPillow CEO Mike Lindell announced during an interview with Brannon Howse that Walmart had canceled his company’s products. “MyPillow just got canceled by – everybody wait on it, wait on it – it rhymes with Walmart,” he quipped.
Lindell continued, “We have been with Walmart ten years everybody…when we went into Walmart as an ‘As seen on TV’ product – I want everyone to understand how Walmart works…it has maybe a three- or four-month shelf life, and then it dies, typically, because the commercials can’t make it that long.”
Lindell explained that MyPillow exceeded expectations for sales when the product was placed in the box store chain and was considered one of Walmart’s most successful $60 products.
“We were able to get the price down to $49.88,” Lindell shared. “I gave them a cheaper price point.” Lindell also stated that he worked to continually offer Walmart a lower price point on selling MyPillow products to generate a high rate of sales for the company.
Last year, a slate of corporate retailers “canceled” MyPillow’s products after Lindell began working to bring attention to the issue of election integrity in the U.S. following the 2020 presidential election. Trending Politics reported that Lindell has previously had his products pulled from stores like Bed Bath & Beyond, Sam’s Club, and Kroger.
The MyPillow CEO added that Walmart had been slowly chipping away at attacking sales for his products preceding this final cancelation by pulling his pillows out of the “As seen on TV” section. Lindell called the Walmart cancellation a “$10 million dollar hit” for MyPillow.
Walmart’s decision to drop Lindell’s products from their shelves comes on the heels of his newest announcement that he would be launching a free speech social media platform called Frank Social. The platform is currently available in the Apple App Store, the Google Play store, and for standard desktop use.