DeSantis to spend $5M on reelection ads to court Hispanic voters

by Laura Ramirez

Photo: Alamy

Gov. Ron DeSantis’, R-Fla., reelection campaign plans to spend over $5 million in ad reservations directed toward Hispanic voters for his 2022 reelection bid.

The governor’s team announced the news in a Wednesday press release, disclosing that a whopping $5.3 million will go toward ad time on Spanish-speaking broadcast, cable, radio, and digital platforms.

DeSantis’ campaign ads will target Spanish speakers in Florida’s largest cities, Orlando and Miami, to communicate the governor’s “Keeping Florida Free” policies to Hispanic voters.

Fox News reported that this is a crucial step for the governor since he won 44 percent of the Hispanic vote in the 2018 gubernatorial race.

Nonetheless, DeSantis’ approval rating is up among the Hispanic community, signaling the governor could take the victory with the majority of the Hispanic vote come November.

According to a recent Axios-Ipsos poll conducted in partnership with Telemundo published on March 29, DeSantis’ favorability among Hispanics has risen by seven percent in just a couple of months. The poll reported his favorability at 46 percent in March 2022 compared to 39 percent in December 2021.

Multiple polls confirm that the governor’s overall approval has increased since last fall. Most Floridians, 58.8 percent, approve of DeSantis’ job performance, according to the latest St. Leo University Polling Institute.

DeSantis is favored to win his reelection bid as he currently holds a commanding lead against all his opponents.

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