After just three months on the job, the Disney executive who reportedly led the company’s opposition to Florida’s Parental Rights in Education Act has stepped down, according to the Washington Examiner.
Geoff Morrell, Disney’s chief corporate affairs officer, reportedly announced his resignation to his colleagues on Friday, writing, “After three months in this new role, it has become clear to me that for a number of reasons it is not the right fit.”
Morrell allegedly said that his decision to “pursue other opportunities” was made following a discussion of the matter with Disney CEO Bob Chapek.
According to The Western Journal, some of Morrell’s duties will assumed by Kristina Schake, vice president of global communications, who was hired in April to help address the backlash sparked by Disney’s feud with Florida Gov. Ron DeSantis.
Schake brings a distinctly liberal pedigree to the role, having previously served in the Obama administration, Hillary Clinton’s 2016 presidential campaign, and Joe Biden’s administration, according to reports.
In the short term, Schake will undoubtedly seek to do damage control on what has thus far been a turbulent year for Disney. Not only did the company recently lose its self-governing privileges in Florida, but according to Breitbart, the entertainment giant now holds the distinction of being the worst-performing Dow Jones stock of this past year, having plummeted 31 percent over the last 12 months.
However, given her apparent political leanings, the direction Schake envisions for Disney may not be the one outraged parents around the country would approve of.
As consumers continue to weigh in on Disney’s perceived “wokeness” with their wallets, the company may soon decide which it values more – its politics or its profit margin.