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To crack down on confusing content during “times of war,” Elon Musk’s social media platform, X, is cracking down on AI-generated information that could mislead worldwide audiences.
“During times of war, it is critical that people have access to authentic information on the ground,” said X Head of Product Nikita Bier. “With today’s AI technologies, it is trivial to create content that can mislead people. Starting now, users who post AI-generated videos of an armed conflict—without adding a disclosure that it was made with AI—will be suspended from Creator Revenue Sharing for 90 days. Subsequent violations will result in a permanent suspension from the program.”
The Creator Revenue Sharing program allows eligible creators on X to earn money by creating content. To be eligible, according to X, users must have at least five million organic impressions within the last three months, have at least 500 verified followers, and have an active Premium tier subscription with the platform.
The issue of AI-generated content has become a concern as AI becomes more realistic and less discernible from organic video and audio.
As the United States military and Israel continue devastating military strikes against Iran in Operation Epic Fury, some war-related content has appeared on social media that has been identified as AI-generated (or simply outdated), adding confusion to social media speculation about what’s going on in the Middle East.
The rise of AI has been swift and steady. In 2023 comments, AI thought leader Nina Schick told Yahoo Finance that as much as 90 percent of online content in 2025 could be AI-generated, and in 2026, her predictions don’t seem that far out of reach.
According to a report published by Graphite, more than 50 percent of English-language articles online today are likely AI-generated, and according to research from Kapwing, 21 to 33 percent of videos on YouTube’s feed may consist of AI content. And SQ Magazine has suggested that over 70 percent of images on social media are AI-generated, as well.
