DeSantis campaign implements leadership change amidst struggle for momentum

by Josh Cohen

Photo: Alamy

In a strategic move to further invigorate his campaign and ignite momentum in the race for the 2024 Republican presidential nomination, Florida Gov. Ron DeSantis has initiated a reshuffling of his campaign management.

The decision comes as DeSantis faces an uphill battle to outpace the frontrunner, President Donald Trump, in the pursuit of his party’s nomination.

It has been reported by Reuters on Tuesday that “Generra Peck, a longtime DeSantis aide who had served as campaign chief since the governor launched his candidacy in May, will be replaced by James Uthmeier, another close adviser, said Andrew Romeo, the campaign’s communications director.”

This latest adjustment follows a significant staff overhaul executed in July, which involved the dismissal of nearly 40 employees and a comprehensive reorganization of middle- and upper-level positions within the campaign structure.

The efficacy of this recent campaign overhaul in appeasing DeSantis’s supporters remains uncertain at this juncture.

According to the outlet, prominent Republican donor Dan Eberhart has voiced skepticism about the extent of the restructuring’s impact. Eberhart noted that the alterations appear cautious, as both Peck and Uthmeier are effectively switching roles within the senior campaign echelons. It is worth noting that Generra Peck will continue contributing as the campaign’s chief strategist.

Reuters reported, “Governor DeSantis has to change the dynamics,” Eberhart said. “That much is clear. This is a realignment rather than a reset because both folks were already senior advisers.”

In the current race for the Republican nomination, DeSantis is securing the second position, trailing behind President Donald Trump, who maintains a significant lead. Despite the previous strides, DeSantis has gradually declined his poll numbers over the past few months. 

A recent Reuters/Ipsos poll indicated that his national support stands at a modest 13 percent, considerably lagging behind President Trump’s formidable 47 percent approval rating.

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