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A recent NBC News poll found that the percentage of voters identifying with the “Make America Great Again” (MAGA) label has increased from 23 percent in 2023 to 36 percent.
The poll, taken between March 7 and 11, also noted that 71 percent of Republican voters identify as MAGA, up from 55 percent last year.
“All of that shift is coming from Republicans,” said Bill McInturff, a Republican pollster with Public Opinion Strategies who conducted the survey along with Democrat pollster Jeff Horwitt of Hart Research Associates.
“Look at this transformed party, where in 14 months we’ve gone from 40% of Republicans from saying they identify as MAGA to 71%,” McInturff added.
The shift within the Republican Party is the largest driver of the change. However, NBC News observed, “There’s also been a similar shift among college-educated men, from 21% in 2024 to 37% in March — also a 16-point increase.”
Trump took to his Truth Social account early Tuesday to comment on the recent poll.
“A just out NBC Poll says that MAGA is gaining tremendous support. I am not, at all, surprised!!!” the president wrote.
A CBS News survey released last month showed that Trump’s approval rating remains strong at 50 percent, according to a Sunday CBS News survey released.
The CBS News/YouGov survey, conducted with a nationally representative sample of 2,609 U.S. adults interviewed between March 27 and 28, 2025, shows that his approval rating is down only one point from when he returned to the White House in January.
Newsmax noted that “his approval rating remains above what he received at any point during his first term, according to the latest poll.”
The report added, “This strong showing comes despite a week in which one of the major stories was the fallout from Trump administration officials discussing U.S. military plans on the Signal messaging app, and which 76% of those surveyed said it was not appropriate to use the app to discuss military plans.”
Trump’s approval was highest among male voters at 58 percent, with females at 42 percent. While white voters ranked higher than black or Hispanic voters, non-white voter approval was significantly higher than in Trump’s first term.