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The Trump administration introduced a new military recruitment advertisement titled “Peace Through Strength,” emphasizing a return to traditional warfighting priorities and a departure from “woke” policies.
The 90-second ad, featuring voice-overs from President Donald Trump and Defense Secretary Pete Hegseth, aired during the Coca-Cola 600 NASCAR race at Charlotte Motor Speedway. It showcases service members engaged in rigorous training exercises, accompanied by statements from Trump and Hegseth underscoring a focus on military readiness.
“No more distractions. No more electric tanks. No more gender confusion. No more climate change worship. We are laser-focused on our mission of war fighting.” President Trump adds, “We will measure our success not only through the battles we win, but also by the wars we end and, perhaps most importantly, the wars we never get into. It’s called peace through strength,” Hegseth said in the video.
“Through our power and might, we will lead the world to peace,” Trump added in the video. “Our friends will respect us. Our enemies will fear us, and the whole world will admire the unrivaled greatness of the United States military.
“We will replenish the pride of our armed forces, end the recruitment crisis.”
The advertisement follows soaring military recruitment since Trump’s return to the White House. In December, the Army announced that recruiting numbers are soaring after President Donald Trump was elected to a second term in the White House.
A recent post on X noted an average of 346 new enlistments every day in December, marking the highest level in 15 years.
“@USAREC had their most productive December in 15 years by enlisting 346 Soldiers daily into the World’s greatest #USArmy! Our Recruiters have one of the toughest jobs – inspiring the next generation of #Soldiers to serve. Congratulations and keep up the great work! #BAYCB,” the U.S. Army account posted.
A February report from Military.com also revealed additional growth plans.
“The Army is set to dramatically expand how many new recruits it can send to basic training this spring, riding the momentum of recent gains toward reversing a recruiting slump it has struggled with in recent years,” the outlet stated.
“By April, the service expects to have 10 additional basic training units established across Fort Leonard Wood, Missouri, and Fort Sill, Oklahoma — some of which are already established. In total, that would allow the Army to train up to 9,600 new recruits per year, according to Lt. Col. Randy Ready, a service spokesperson,” it continued.
