On Wednesday, President Trump weighed in on the recent controversy surrounding the rebranding of the iconic Cracker Barrel restaurant. In a Truth Social post, Trump commented on the newly released logo and expressed his thoughts on how the company should proceed. He emphasized the importance of being responsive to customer feedback and using the backlash as an opportunity to move the brand forward in a positive direction.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before,” Trump said. “They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.”
Cracker Barrel recently unveiled a new logo, accompanied by updates to the restaurant chain’s interior. The changes have been the source of backlash from consumers and have received an overwhelming amount of negative attention on social media. Customers have noted that the alterations have detracted from the restaurant’s classic atmosphere and have stripped the dining experience of its authenticity.
In response to the negative feedback, Cracker Barrel has attempted to generate positive publicity with events such as line dancing at pop-up locations. However, the brand has not yet been able to overcome the pushback from consumers who oppose the changes to its image.
In his post, Trump gave the company advice on how to pivot and deliver a positive message to its customers. He noted that it was always possible to turn things around and indicated that the company could follow the same playbook he has used politically.
“Have a major News Conference today. Make Cracker Barrel a WINNER again,” Trump said. “Remember, in just a short period of time I made the United States of America the “HOTTEST” Country anywhere in the World. One year ago, it was “DEAD.” Good luck!”
