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Two of America’s largest food companies announced plans to remove potentially health-disrupting synthetic dyes from their brands ahead of schedule.
General Mills committed to removing all synthetic food dyes from American cereals and children’s K-12 products by next summer in a press release issued on Tuesday.
The release also noted, “The company will work to remove certified colors from its full U.S. retail portfolio by the end of 2027.”
In addition, the Kraft Heinz Corporation also announced that it will immediately cease to launch any new products with synthetic food dyes and will remove all of these cosmetic additives by the end of 2027.
Secretary of Health and Human Services (HHS) Robert F. Kennedy Jr. (RFK Jr.) celebrated the news on X, stating, “This voluntary step—phasing out harmful dyes in brands like Kool-Aid, Jell‑O, and Crystal Light—proves that when the government sets clear, science-based standards, the food industry listens and acts.”
“I urge more companies to follow this lead and put the well-being of American families first. Together, we will Make America Healthy Again,” he concluded.
Kennedy has led the charge to Make America Healthy Again. In April, the HHS partnered with the Food and Drug Administration (FDA) to eliminate potentially health-damaging synthetic food dyes from the American food supply, giving food companies a timeline until 2028 to remove these additives, according to RSBN.
Both General Mills and Kraft Heinz have stepped up the timeline to ensure these changes are implemented at a quicker pace for their products.
